Whether it’s the gambling tables or the five-star restaurants, casinos have long captured the public’s attention. The Rat Pack starred in the 1970s film Ocean’s 11, which was later remade with George Clooney and a sequel. There’s no denying that casino games have a high degree of realism. Thousands of slot machines and one-armed bandits are common sights at a casino, along with glittering lights and five-star food and entertainment. It’s not difficult to see why casinos have become such a popular place. Millions of dollars of gambling money pass through their doors daily.

Today, casinos strive to keep the casino atmosphere as friendly and as inviting as possible. A casino’s perks include free drinks, reduced-fare transportation and complimentary show tickets. Incentives for big bettors range from free cigarettes to lavish travel packages. All of these perks add up to a substantial amount of money for the casino. Despite the high cost of maintaining these programs, casinos generally offer enough to make a profit.

Today’s casinos are also more selective. They invest a greater percentage of their profits in targeting high-rollers. High-rollers spend more than average, and they gamble in separate rooms away from the main casino floor. These individuals usually have stakes of several thousands of dollars. Because of this, the casino regularly offers extravagant inducements to big-spending patrons. Besides the free drinks and cigarettes, big bettors are treated to lavish personal attention.