When most people think of a casino, they probably picture one of the massive megaresorts in Las Vegas, gleaming with neon and brimming with high-end gambling options. But in truth, casinos are all around the world and defined less by their size and more by what type of gambling they offer. Merriam-Webster defines a casino as “a building or room used for social amusements, specifically gambling.”
The most common casino games are table games such as blackjack, poker and roulette, but you’ll also find bingo halls and even sports betting sections. The majority of the gambling takes place on the floor, where gamblers are often surrounded by other players and the noise is loud and partylike.
Casinos offer a number of inducements to keep players playing, including comped hotel rooms, free spectacular entertainment, meals and drinks on the house, discounted transportation and more. These inducements are usually split into two categories: monetary and non-monetary.
Monetary casino gifts include cash back, free play, monthly mailers and loss rebates. Non-monetary gifts fall into a category called promotions, which encompasses things like logo caps and half-price margaritas on Tuesday. All of these are designed to increase the amount a player spends and are an important component of any casino’s marketing program. It is also crucial to have a good mix of popular game providers and live leader content to ensure that the gaming portfolio is fresh and attractive. In addition, a casino should pursue events and group business to help drive revenue outside of the gaming floor.