Casinos reward loyal customers with freebies and incentives. These incentives are usually in the form of comps, which are bonuses based on time spent and stakes placed. These incentives are usually worth thousands of dollars. These bonuses can be redeemed for free slot play, free meals and drinks, or tickets to shows. These incentives are a valuable marketing tool for casinos, as they help the establishment build a patron database. This database can be used for advertising and trend-tracking.
The Nevada Gaming Control Board has categorized the Las Vegas metropolitan area into seven market areas. The number of casinos outside of Las Vegas has increased in recent years, mostly because of Native American gaming. Security is a major concern for casinos, as they handle large amounts of currency. Fortunately, most casinos have security measures in place. Security cameras are one of these measures.
Casinos employ elaborate surveillance systems that allow security staff to monitor every area at once. They can also adjust cameras to target suspicious patrons. These security systems can also record video feeds and be reviewed after the event. Even the payouts on slot machines are determined by computer chips. However, there is always the risk of a cheat.
The presence of a casino in a community can help the economy. Casino jobs can bring in skilled labor from the surrounding area. This helps lower the unemployment rate in the area. However, the increase in employment may not be realized in rural areas. In such cases, the local workforce may not be diverse enough to meet the demands of the casino.