Casinos are a fun and exciting place to play games of chance. They are a place where champagne glasses clink and the atmosphere is alive with music and jubilant people. Whether they are in Las Vegas, Atlantic City or a local Chinese pai gow parlor, casinos provide the thrill of winning and losing money while socializing with friends and colleagues.
But underneath the glitzy lights and flashing slot machines, casinos are engineered to slowly bleed customers of their hard-earned cash. The house always wins. And that is why so many people continue to flock to casinos, even as they lose money hand over fist.
While you might think that a casino would be full of people trying to cheat and steal, there is actually a very high level of monitoring in most casinos. All of the casino’s employees are watched closely and there is a large number of cameras around the floor. Casinos are also on the cutting edge of data analysis and there are a lot of different ways that they try to influence their customer’s behavior.
For example, they use the lighting to set the mood, and the physical design of the casino to distract you. They also have curves and strategically placed gaming sections that are designed to catch your attention on your way to the restroom or out the door. They also track your spending and offer complimentary items to high rollers, known as comps, in order to get you to spend more money. They even tinker with the payout rate on slots so that some are set to pay back more than others in an attempt to manipulate player psychology.